Two vape companies, Dummy Vapes and Fume, are in a legal battle with one another after Dummy Vapes filed a lawsuit against Fume in which the company is seeking unspecified damages for what it claims have been attempts to interfere with their business relationship with the American rapper.
According to court documents obtained by TMZ, Dummy Vapes claims it entered into what it referred to as a “celebrity collaboration” with the rapper in February of this year. The deal between the vape company and Tekashi, whose real name is Daniel Hernandez, calls on the rapper to exclusively endorse the company’s various vaping products, which include a 24k gold limited edition vape signed by Tekashi.
The limited edition vape, known as the Dummy Vapes 24k Gold, had a USD $999.00 price tag at the time of writing. It’s definitely not a cheap vape but it’s also not the most expensive vape we’ve ever seen, as more than one company has unveiled a vape with a price tag far exceeding the thousand-dollar marker that the limited edition Tekashi vape rests just below.
The 24k Gold 6ix9ine vape by Dummy offers 6,900 puffs and is marketed as a collector’s item. According to Dummy Vapes, the collector’s vape is the brainchild of Tekashi and it is “an emblem of unyielding individualism” and “a bold statement of high-end luxury”.
Dummy Vapes claims to have spent USD $60,000 on a private jet for the rapper to travel to a vaping industry event in Las Vegas in order to promote their brand, only to have him bail on the event as a result of “directives from Fume”, TMZ reported.
Dummy’s lawsuit against Fume alleges that the company attempted to lure Tekashi to their company with a USD $1 million offer in June 2023. While the attempt was apparently unsuccessful in securing Tekashi as a brand promoter, Fume then offered the rapper’s girlfriend, Yailin la Mas Viral, a USD $250,000 contract, which she accepted.
Watch closely and you can spot Tekashi with a vape in his hand in this music video for the song “Shaka Laka” that the rapper shared on his YouTube channel where he has over 21 million subscribers:
VapeShopAustralia.com has made no attempt to contact any of the parties involved in the lawsuit to hear their side of the story and wants to note that there may be more to the story than what has been reported.
News of the legal battle between the two vaping companies comes on the heels of the New York State Association of Convenience Stores sending cease and desist letters to Snoop Dogg, Mike Tyson, and Hulk Hogan demanding that the celebrities stop endorsing flavoured nicotine vapes that bear their names.
In other celebrity vaping news, Doja Cat was caught vaping at the 2023 Met Gala. The American rapper who has collaborated with such stars as The Weeknd and Post Malone was spotted vaping at the premier fashion event numerous times, sparking some concerns that she wouldn’t be invited back.
Lana Del Rey, another American musician, reportedly lost her vape while performing as the headliner for a concert in Rio de Janeiro. At one point, a fan tossed what appeared to be a disposable vape on the stage for the singer to use, which she did not appear to notice.
